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Back from Vietnam, we uncovered three "hot" signals in the mini fan market.
2026-06-01
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Back from Vietnam: Three "Hot" Signals We Spotted in the Mini Fan Market
Our 5-day trip to Vietnam is over. Amidst 35°C heatwaves, we brought back three key observations:
① Demand is "upgrading" — it's no longer just "a breeze." Vietnamese consumers are getting pickier. They want quiet, long-lasting, and good-looking fans — some even want ones that "double as photo props." Our [design series / collaboration series / ambient light series] were the most asked-about at the exhibition.
② The "Cool Economy" never takes a break. Vietnam has no winter — it's fan season all year round. With tourism bouncing back, portable mini fans have become a "daily carry essential" for both tourists and locals. The market size is larger than we estimated.
③ Online channels are exploding. TikTok Shop and Shopee are growing rapidly in Vietnam, and mini fans are a top search category on these platforms. Several clients we met this time follow the model: "selling out online, sourcing offline."
In 2026, Southeast Asia's "cool track" is heating up fast. We're ready — with better products and solutions tailored to local markets.
Next stop: let the breeze travel further.
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